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Research papers

The potential for multi-country media research

Mediamark Research Inc. has for almost 11 years operated in the United States a multimedia and marketing survey based on personal interviews. This service is the primary source for magazine readership estimates in the U.S., and an important secondary...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Timothy Joyce
June 15, 1990
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Citation

Joyce, T. (1990a, June 15). The potential for multi-country media research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-potential-for-multi-country-media-research


Research papers

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Johnny Pedersen
June 15, 1990
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Citation

Pedersen, J. (1990a, June 15). Fry versus recency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fry-versus-recency


Research papers

Marie Claire in Italy

Two years after the October 1987 launch of the Italian edition of the women's monthly Marie Claire, product of the collaboration between Arnoldo Mondadori Editore and the French publisher Marie Claire Album (Prouvost Group), the title has, on the one...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Luisa Pogliana, Arnaldo Aisa
June 15, 1990
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Citation

Pogliana and Aisa (1990a, June 15). Marie Claire in Italy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marie-claire-in-italy


Research papers

Reservations about FRY as a method for general readership studies

In this contribution I should like to summarise what for me are currently the main issues of concern about the use of the First-Read-Yesterday (FRY) method in general readership studies. When we talk today about this method, we think mainly about two...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Erhard Meier
June 15, 1990
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Citation

Meier, E. (1990a, June 15). Reservations about FRY as a method for general readership studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reservations-about-fry-as-a-method-for-general-readership-studies


Research papers

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research
Authors: Peter A. Rusby, Brian Shields
June 15, 1988
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Citation

Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-a-multi-country-specialist-audience-the-international-air-travel-survey


Research papers

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research
Author: Rolf Speetzen
June 15, 1988
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Citation

Speetzen, R. (1988a, June 15). A review of the state of art. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-review-of-the-state-of-art


Research papers

Multi-country readership research in Europe

I will talk first about the European multi-country readership surveys in current use, and then about the rules of the game, or why the multi-country surveys are the way they are. The surveys in current use can be put into two categories: broad...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael D. Ryan
June 15, 1988
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Citation

Ryan, M. D. (1988a, June 15). Multi-country readership research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-country-readership-research-in-europe


Research papers

Readers-per-copy revisited

The ratio of the estimated readership of a newspaper or magazine to its net sale or circulation - 'readers-per- copy' - remains a controversial statistic, principally because many people believe, erroneously, either that similar publications should,...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael M. Brown
June 15, 1988
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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/readers-per-copy-revisited


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986
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Citation

Speetzen, R. (1986a, June 15). Recognition versus recency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/recognition-versus-recency